Why X matters to creator agencies
For most of the creators an agency manages, X is where a large part of their audience already follows them. Posts can link straight to a creator's page, followers are used to hearing from creators directly, and a well-run account can bring in new subscribers every week without paying for advertising.
That makes the follower list on each creator's X account one of the most valuable things an agency looks after. The people on it have already shown interest. The job is to reach them at the right moments without wearing them out.
This page covers how agencies use mass DMs and follower automation on X for that job, the numbers involved, and where Tweeksocial fits.
What a mass DM does for a creator account
A mass DM sends one message to many of a creator's followers, each delivered as its own private conversation. Replies come back to the creator's inbox, where the creator or the agency's team can pick them up.
Agencies use it for moments that deserve a direct message rather than a post: a new release, a limited-time offer, a live session, a creator returning after a break, or a thank-you to long-standing followers.
Because each message is private and can use the follower's name, it reads as a note from the creator rather than a broadcast. That is the difference between a message that gets a reply and one that gets muted.
Running several creator accounts
Agencies rarely run a single account. Tweeksocial plans are priced by the number of X accounts you connect: one on Starter at $27 a month, three on Growth at $69, six on Pro at $119 and ten on Agency at $219, with 30% off when you pay yearly. Every feature is on every plan, so the only question is how many creators you manage.
Each connected account runs its own campaigns, with its own daily limit and its own reporting. A campaign for one creator never uses up another creator's capacity, and one creator's results never blur into the next.
If you manage more than ten creators, ask us about agency pricing.
How many messages each account can send
Each connected account can send up to 300 messages a day, spread across the hours you choose. Over a 30-day month that is up to 9,000 messages for each creator account, and up to 90,000 across ten accounts on the Agency plan.
Those are ceilings, not targets. A creator with 4,000 followers does not need 9,000 messages a month. A sensible campaign for that account might be one message to the followers who joined in the last 90 days, sent over two or three days. The daily limit simply makes sure large campaigns spread out instead of landing in one burst.
X publishes its own limit of 500 direct messages a day per account, so staying at 300 leaves room for the creator's everyday conversations on top.
| Plan | Creator accounts | Messages a day | Messages a month (30 days) |
|---|---|---|---|
| Starter | 1 | 300 | 9,000 |
| Growth | 3 | 900 | 27,000 |
| Pro | 6 | 1,800 | 54,000 |
| Agency | 10 | 3,000 | 90,000 |
Welcoming new followers automatically
The first hours after someone follows a creator are when that person is most interested. A short automatic message to every new follower, using their name, turns a silent follow into a conversation without anyone at the agency having to watch notifications all day.
Keep it short and personal: a thank-you, a line about what the creator posts, and an easy question. Save offers for later, once the follower has replied or shown interest. New followers DM covers how these messages are written and paced.
Keeping each creator's follower list healthy
Growing a creator account usually means following people in the right niche and hoping some of them follow back. Auto follow does the following at a steady daily pace, and auto unfollow removes the accounts that never followed back, so the creator's following count does not climb out of proportion.
The Twitter unfollower tool shows who unfollowed each creator and when. For an agency, that is a practical early warning: a run of unfollows after a particular campaign or post tells you something about what the audience did not like.
Writing messages that get replies
The creators whose messages get answered write like people, not like adverts. A few habits make most of the difference.
Use the follower's name, and one real detail if you have one. Keep the first message to a few lines. End with a question that takes seconds to answer. Hold links back until someone has replied. And message the same followers no more than a couple of times a month, because frequency, more than any single message, is what makes people mute an account.
Our Twitter mass DM templates show the structure, and the guide to the best time to send Twitter DMs covers timing.
A month of campaigns for one creator
It helps to see how the pieces fit over a normal month. Here is a pattern many agencies could adapt for a single creator account.
All month, new followers get an automatic welcome message the day they follow. In the first week, the creator announces something new to followers who joined in the last 90 days, because they are the warmest. The second week is quiet: the team answers replies and lets the audience rest. In the third week, a message goes to long-standing followers, thanking them and offering something for their loyalty. The fourth week is quiet again, while the team looks at what worked.
Two campaigns a month, each to a different group, is plenty for most creators. Nobody on the list hears from the account more than once or twice, and every message has a reason to exist.
Segmenting a creator's followers
Sending the same message to every follower is the fastest way to make it feel generic. Splitting the list first makes each message more relevant and far more likely to get an answer.
Useful groups include people who followed recently, long-standing followers, people who have replied to the creator before, and followers who came from a particular promotion. The simplest way to work with groups is a spreadsheet: export the creator's followers, split them into the groups you care about, and upload the group you want to message as a CSV list. The guide to exporting your Twitter followers covers the export.
Each group then gets its own message. A new follower hears a welcome. A long-standing follower hears a thank-you. Neither hears something written for the other.
Handling replies at scale
A good campaign creates a lot of conversations at once, and they only pay off if someone answers them. Replies arrive in the creator's inbox like any other message, so plan who will pick them up before a campaign starts, not after.
People who reply are removed from later automated sends, so a follower who is already talking to the creator or the team never receives the next automated message in the middle of that conversation.
Answer within hours rather than days where you can. A reply that comes back quickly feels like a conversation. One that arrives three days later feels like a form letter.
Measuring what works
The useful numbers are simple. How many people replied to each campaign, how many of those turned into something valuable for the creator, and how many people unfollowed in the days afterwards.
Compare campaigns to one another rather than to anyone else's benchmarks. If a message to recent followers gets twice the replies of a message to everyone, that tells you where to focus. If a campaign is followed by a jump in unfollows, the message or the timing was wrong, and the next one should be different.